LinearEvents

LinearEvents

Interface for classes that may emit linear VAST events.

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Events

clickThrough

Fires when a user clicks the ad.

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closeLinear

The viewer has chosen to close the linear ad unit. This is currently inuse by some of the largest mobile SDKs to mark the dismissal of the end card companion that follows the video, as well as a close of the video itself, if applicable

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complete

Fires when the the creative was played to the end at normal speed so that 100% of the creative was played.

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error

Fires when there was an error with the linear creative.

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exitFullscreen

Fires when the user activated a control to reduce player to a smaller size.

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firstQuartile

Fires when the creative played continuously for at least 25% of the total duration at normal speed.

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fullscreen

Fires when the user activated a control to extend the player to a larger size. Only for VAST 3.

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iconClick

Fires when the user clicked the creative icon.

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iconView

Fires when the user viewed the creative icon.

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impression

Fires when there was an impression of the linear creative.

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midpoint

Fires when the creative played continuously for at least 50% of the total duration at normal speed.

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mute

Fires when the user activated the mute control and muted the creative.

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otherAdInteraction

Optional metric that can capture all other user interactions under one metric such a s hover-overs, or custom clicks. It should NOT replace clickthrough events or other existing events like mute, unmute, pause, etc.

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pause

Fires when the user clicked the pause control and stopped the creative.

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playerCollapse

Fires when the user activated a control to reduce player to a smaller size. This event replaces the exitFullscreen event per the 2014 Digital Video In-Stream Ad Metric Definitions.

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playerExpand

Fires when the user activated a control to extend the player to a larger size. This event replaces the fullscreen event per the 2014 Digital Video In-Stream Ad Metric Definitions.

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progress

Fires when the creative played for a duration at normal speed that is equal to or greater than the value provided in an additional offset attribute for the element under Linear ads. Values can be time in the format HH:MM:SS or HH:MM:SS.mmm or a percentage value in the format n%.

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resume

Fires when the user activated the resume control after the creative had been stopped or paused.

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rewind

Fires when the user activated the rewind control to access a previous point in the creative timeline.

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skip

Fires when the user activated a skip control to skip the creative.

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start

This event is used to indicate that an individual creative within the ad was loaded and playback began. As with creativeView, this event is another way of tracking creative playback.

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thirdQuartile

Fires when the creative played continuously for at least 75% of the duration at normal speed.

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timeSpentViewing

Amount of video viewed at normal speed in seconds or other appropriate time-based units. If a rewind event occurs during play, time spent viewing may be calculated on total amount of video viewed at normal speed, which may include additional amounts of video viewed after rewinding. The offset attribute for the element under Linear ads may be used to track when time spent viewing meets the threshold. Otherwise, a macro may be provided so that the player may return a time value. VAST does not provide a standard macro for this value, so the involved parties must establish these parameters if this metric is to be used.

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unmute

Fires when the user activated the mute control and unmuted the creative.

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